Every few years, CN refreshes its on-air branding to maintain audience interest. I have had the privilege of designing several of these rebrands throughout my career. One notable project was in 2021, I designed then served as the art director in collaboration with the motion design studio Gimmick. The new visual identity was inspired by the network's expansion and the diverse range of content and characters it now encompasses. The updated color palette represents the emergence of a forward-thinking brand that unites us all.